(news & commentary)
Fujifilm is raising prices on its film offerings, effective immediately. The increase applies to all color negative, color reversal, black and white, and even Quick Snap boxes. Fujifilm’s justification for the increase is that “demand for film products is continuously decreasing and the cost of production…stays at a high level.”
Fujifilm then goes on to say that the price increase “will be applied to each market based on its individual conditions.” In markets with lower demand, prices may rise more than in markets with higher demand. While no particular prices were noted in Fujifilm’s press release announcing the increase, they did say that the increase would be “at least double digit.” I take this to mean “double digit percentage increase.”
While the increase is immediate, most stores haven’t raised their prices on existing stock, so if you want to save some money, you’d best stock up now before they have to reorder at a higher price.